WordPress Developer & Front‑End Specialist

Building fast, clean, high‑converting WordPress websites that deliver measurable results.

With 5+ years of experience, I craft custom WordPress themes and plugins, optimize performance, apply SEO best practices, and deliver responsive front‑end development that keeps users engaged and conversions high.

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Core Focus

Performance, SEO, and conversion‑ready UI.

Delivery Style

Clean code, scalable WordPress architecture, and polished front‑end detail.

Tools

WordPress, Elementor, Bricks, Gutenberg, Figma, GitHub, Lighthouse.

Services

WordPress development that is fast, reliable, and conversion‑ready.

I build and refine WordPress experiences that load quickly, rank well, and scale with your business. Each engagement blends clean code, thoughtful UI, and performance discipline.

5+ years experience Performance-first builds SEO-aware structure

Custom WordPress websites

Tailored builds from discovery to launch with clean, scalable architecture.

Front-end development

Pixel-accurate UI with responsive layouts and accessible interactions.

Theme & plugin work

Custom features, integrations, and updates for complex WordPress needs.

Performance optimization

Lighthouse-led improvements that cut load time and improve UX scores.

SEO & page speed

Technical SEO tuning, schema hygiene, and clean information architecture.

Maintenance & troubleshooting

Ongoing updates, fixes, and monitoring to keep sites stable and secure.

Responsive design implementation

Layouts tuned for every screen size with consistent polish across devices.

Mobile-first Accessibility Clean code

Highlights

Results-focused WordPress development, built for speed and clarity.

A concise snapshot of expertise that keeps projects fast, accessible, and ready to convert.

Clean Code Performance-First SEO-Aware

Experience

5+ Years

Building custom WordPress sites for real-world business goals.

Focus

WordPress-Focused

Themes, plugins, and custom builds tailored to your brand.

Expertise

Front-End Craft

Responsive, accessible UI that feels fast and intuitive.

Quality

Performance-Led

SEO-aware builds optimized for Lighthouse and Core Web Vitals.

About

John Paul Blanco — WordPress developer focused on speed, clarity, and results.

I build custom WordPress websites with modern front‑end practices, clean code, and performance at the core. My work emphasizes fast load times, responsive layouts, and conversion‑ready experiences that help businesses turn visits into action.

With 5+ years of hands‑on development, I collaborate closely with designers, agencies, and clients from concept to deployment—translating visual systems into scalable themes, purposeful interfaces, and polished production builds.

Core strengths

  • Custom WordPress development, theme & plugin work, and clean, maintainable codebases.
  • Front‑end implementation with accessible, responsive UI and crisp cross‑device consistency.
  • Performance and SEO improvements using Lighthouse, GTmetrix, and PageSpeed Insights.

Selected Work

Portfolio built for performance and polish.

A curated mix of WordPress builds and visual design work. Clean layouts, conversion-ready structure, and consistent branding for modern businesses.

Websites Graphics Brand Systems
Business website mockup

Website

Business Website

Conversion-focused homepage with clear service routing.

Landing page design mockup

Website

Landing Page

Focused hero layout with optimized CTA flow.

Corporate site interface preview

Website

Corporate Site

Structured navigation with clean, executive styling.

WordPress redesign interface

Website

WordPress Redesign

Modernized layout with faster performance and SEO.

Social media design set

Graphics

Social Media Design

Cohesive feed layout with bold, brand-led visuals.

Brochure design spread

Graphics

Brochure Design

Tri-fold layout with crisp typography and iconography.

Poster design mockup

Graphics

Poster Design

High-impact event poster with bold layout hierarchy.

Logo concept presentation

Graphics

Logo Concept

Minimal mark exploration with clear scalability.

Experience

Proven WordPress delivery across agencies and freelance work

Focused on fast, accessible, and conversion‑ready WordPress builds. Experienced in custom themes, performance tuning, and SEO‑minded implementation for businesses and agencies.

  1. Freelance WordPress Developer

    2019 — Present

    Remote • Client & agency collaborations

    • Custom WordPress development, theme creation, and bespoke components.
    • Figma/PSD to WordPress builds with responsive, clean front-end code.
    • SEO and performance optimization using Lighthouse, GTmetrix, and PageSpeed Insights.
    • Ongoing maintenance, troubleshooting, and support for production sites.

  2. WordPress Front‑End Developer • The Guerrilla Agency

    2023 — 2024

    Agency • Marketing & web projects

    • Delivered custom WordPress sites, landing pages, and branded campaign builds.
    • Implemented Figma designs into pixel‑precise, responsive layouts.
    • Enhanced SEO readiness and performance for client acquisition campaigns.
    • Collaborated with designers and PMs to ship on schedule.

  3. WordPress Front‑End Developer • ABE Data Solutions Inc.

    2015 — 2019

    Enterprise & data‑driven web projects

    • Built and maintained custom WordPress themes and templates.
    • Converted PSD layouts to WordPress with accessibility and mobile responsiveness in mind.
    • Optimized page performance and SEO foundations for long‑term growth.
    • Handled updates, troubleshooting, and cross‑browser QA support.

Capabilities

Skills that translate into fast, reliable WordPress builds

A balanced mix of front-end craft, WordPress expertise, and performance discipline. Each area is optimized for clean code, responsiveness, and measurable results.

Front-End

  • HTML & CSS with modern layout systems
  • JavaScript for UI behaviors and interactions
  • Responsive implementation across devices

WordPress

  • Custom themes and template hierarchy
  • Plugin setup, configuration, and customization
  • Elementor, Divi, Bricks, WPBakery, Gutenberg

Performance & SEO

  • Performance optimization and Core Web Vitals
  • SEO-ready structure and metadata best practices
  • Page speed improvements with Lighthouse & GTmetrix

Development

  • PHP (basic to intermediate) for theme logic
  • Git/GitHub workflows and clean handoff
  • Structured, maintainable, and scalable code

Tools & Platforms

Modern stack for fast, reliable WordPress builds

A practical toolkit focused on performance, clean design systems, and measurable SEO outcomes. These are the platforms I use to ship fast, maintainable WordPress experiences.

WordPress Builders & Editors

Flexible tools for custom themes, layouts, and client-friendly editing.

WordPress Gutenberg Elementor Divi Bricks WPBakery

Design & Prototyping

UI flow, layout structure, and rapid iteration.

Figma Adobe Photoshop Illustrator

Performance & QA

Speed diagnostics, audits, and optimization benchmarks.

Google Lighthouse GTmetrix PageSpeed Insights

Analytics & SEO

Tracking, reporting, and search visibility.

Google Analytics Search Console

Version Control

Clean history, collaboration, and deployment readiness.

Git GitHub